We understand innovation & entrepreneurship like no other PR firm in the MENA region. Our offering has given tangible ROI for start-ups, VC firms and the full value chain of the ecosystem.
We deep-dive into your business, understand your stakeholders & define the right key messages and communication channels to target them with. Our team of PR experts define and execute plans for executive profiling, thought leadership strategies, crisis planning & management.
Understanding how to navigate the media landscape is one of our greatest strengths. With that, Publicist Inc runs your press office, delivers spokesperson training, creates a solid press engagement strategy that balances earned & paid media, and organises all of your press activity. We don’t just get your news out - we create it.
Our young team of professionals know exactly how to help your brand win on social media. Publicist Inc has a unique approach to building influencer relationships, managing them and driving a positive narrative with clear ROI across multiple channels, using multiple media. We know how to strike the perfect balance between owned, earned & paid channels for maximum impact for your business.
We have an in-house team that monitors and generates reports and analyses for all clients across sectors on a daily, weekly, monthly, quarterly and annual basis. These reports provide invaluable insights to our clients including coverage quality, prominent narratives, competitive analysis & more.
It has been our first project with Publicist Inc and I couldn’t be more delighted with how things have worked out; PI have for sure shown their worth. Your patience, resourcefulness, and professionalism have been second to none – count on it that I will be recommending PI to all company divisions who have events in Egypt.
Elisha Dessurne
dmg Events, UAE
Mai Abaza and her team at Publicist have done a phenomenal job supporting us. They’ve worked with our team to understand the space we’re in and to put together a comprehensive plan for how we can tell our story to the public. The work they’ve done was highly impactful and meaningful.
Ahmed Gaballa
CEO, SOKNA
Working with Publicist Inc meant not having to worry about a clear communication strategy that is capturing both the heart of the company and the achievements as they roll out. Their insistence on maintaining a stable channel of communication with us enabled them to take initiative on our behalf. Their efforts have made a difference with our investors & clients.
Ahmed Zahran
CEO, KarmSolar
Publicist Inc. is the perfect mix of personalized PR approach with multinational kind of reach. You have all the access & the knowledge of the Egyptian Press world, however, they tailor package it to fit your exact needs. Truly amazing agency (and people) to work with.
Tamer Elfiky
Director of marketing & business development, Savills Egypt
Working with the team at Publicist Inc over the last 12 months, I can say they have a team that’s eager to learn, with deep knowledge and understanding of the Egyptian market, seeking excellence and pushing to explore new innovative tactics. They have also shown a great level of ownership and commitment that made them real partners and an extension for the Netflix team.
Diaa Elsadat
Netflix - Originals Publicity
Publicist have been a true partner and extension of our team since the start of our business in Egypt. I can safely attribute much of the positive public perception and narrative to their excellent advice and media relationships.
Shaden Abdelatif
Head of Communications at Uber, MEA
I have to say that I am extremely pleased with their level of dedication and commitment. I would also like to highlight that they really know the Egyptian market and have excellent media relationships. If you are looking for a conscientious comms partner who will do what they can to elevate your brand’s narrative in Egypt, then I highly recommend Publicist.
Nouran Hassan
Nouran , Head of Comms - Spotify MEA
